Design and Merchandising Magazine

WINTER 2025 Edition | Volume 5

Tricks are For Kids by Molly McCabe!

With Spring just around the corner, our latest works are bursting with fresh content, including our headlining editorial, Tricks are For Kids by Molly McCabe – a playful nod to childhood nostalgia with a primary twist that will make you crave the upcoming season. Catch up on all of our Winter releases below!

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Discover how fashion brands promote a lifestyle through caffeine, the legacy of the iconic Birkin bag, early 2000s style, and the ultimate guide to travel fashion. Want to know more about FIM? Explore students’ winter favorites and tune into the Pop & Purpose podcast for an insider’s perspective on the program. This collection of articles provides insight into the intersection of fashion, culture, and personal expression.

Pop and Purpose Podcast by Hannah Adele Brong

Pop & Purpose Podcast, Episode 1

By Hannah Adele Brong

 

Welcome to the Pop & Purpose Podcast, Design & Merchandising Magazine’s newest podcast series! Tune in for a glimpse into the Fashion Industry & Merchandising program and the City of Brotherly Love. Episode 1 IS... OUT NOW! Hannah Adele is kicking it off with one of FIM’s beloved professors and one of the 150 most influential people in Philly, Dr. Kimberly McGlonn! Listen up as they pop off about spirituality, business success, Lady Gaga, guilty pleasures, and more.

Early 2000’s Essence
By Jenna French

 

Get in loser! We’re going back to the early 2000s. This iconic era was the foundation of many of our childhoods — the styles, music, and trends that defined our birth years continue to influence everything around us, especially for college students today.  

Early 2000’s Essence
How Fashion Brands are Selling a Lifestyle, One Espresso at a Time  Written By Chiara Hamazaki

How Fashion Brands are Selling a Lifestyle, One Espresso at a Time

By Chiara Hamazaki

 

Luxury fashion brands like Café Kitsuné, Ralph’s Coffee, and Aime Leon Dore are blending retail and coffee culture. Here’s why cafés are the hottest trend in fashion spaces. 

FIM Student’s Winter Faves

FIM Student’s
Winter Faves

By Izzy DeHayes

 

Fashion Industry and Merchandising students share their winter must-haves that reflect their unique charm and personal style, from berry makeup and Rhode lip tints to leather boots and horror movies.

 

It’s Not a Bag, It’s a Birkin! Written By Joy Weinsoff

It’s Not a Bag, It’s a Birkin!

By Joy Weinsoff

 

The masterpiece, the myth, the legend — the iconic Hermès Birkin is the ultimate symbol of wealth, status, and desire. From an impromptu sketch on an air sickness bag to a society-wide chokehold and a ten-year-long waiting list, discover how the Birkin has maintained its spot at the top of the handbag food chain.

Travel Style Written By Claire Smith

Travel Style

 

By Claire Smith

 

Travel in style with the ultimate guide to must-have essentials for every trip. Whether you're jetting off to a sun-soaked paradise, braving the winter chill, hopping on a train for a quick weekend getaway, or prepping for a business trip, we’ve got you covered.

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Fly into the fandom and legacy of the Philadelphia Eagles, explore intimate moments behind fragrances, and discover the style, pop culture, and psychology of the color green with this eclectic collection.

The Life, Love, and Legacy of Philadelphia Eagles Fans Written By Mia Hamilton

The Life, Love, and Legacy of Philadelphia Eagles Fans

By Mia Hamilton

 

Ever wonder why the Philadelphia Eagles don’t have the nicest fans? Step into their world to discover the unfiltered life, love, and legacy of Eagles fans. Through the chaos of tailgates and the bond of traditions, discover a fanbase built on passion, cheesesteaks, and an electric energy that stretches from the Linc to Broad Street. 

From Bottles to Moments: The Stories Fragrance Tells

By Sabrina Morin

 

Scented time capsules: the fragrances that followed me  

From Bottles to Moments: The Stories Fragrance Tells Written By Sabrina Morin
50 Shades of Green: How Pop Culture is Painting Fashion’s Future  Written By Cindy Lin

50 Shades of Green: How Pop Culture is Painting Fashion’s Future 

By Cindy Lin

 

Fashion color cycles are often predictable—but green’s rise wasn’t. What started as a pastel Euphoria moment in 2022 has evolved into something louder and more rebellious in 2024, thanks to Charli XCX’s Brat takeover and the cinematic influence of Wicked. Are you ready to embrace the green wave? Whether you’re rocking muted sage, soft pastels, or neon lime, one thing is clear—green isn’t just a passing trend. It’s a power statement. And right now, it’s the loudest one in fashion, music, and television.

Twisted Devotion

By Sadie Patterson  

 

Does she want her, or just want to be her? Follow Ava through the rabbit hole of grungy bar bathrooms, cigarette kisses, and her twisted devotion to Bella.

Twisted Devotion Written By Sadie Patterson
Battle of Versailles: Fashion’s Forgotten Night Written By Madison Pfaff

Battle of Versailles: Fashion’s
Forgotten Night

By Madison Pfaff

 

Fashion enthusiasts and history buffs alike, join me as I break down everything that happened the night of November 28th, 1973, and how fashion has never been the same since. 

A New Era for Chanel? Matthieu Blazy’s Appointment and the Winds of Change in Fashion  

By Takhmina Gabdilova

 

Chanel’s creative future takes a bold turn as Matthieu Blazy steps in as the new creative director. What does this mean for the brand, and could this mark a new era for luxury fashion?

A New Era for Chanel? Matthieu Blazy’s Appointment and the Winds of Change in Fashion  Written By Takhmina Gabdilova
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Watch some spicy takes on Philadelphia's happy hour spots, see the decades translated into dance, and read all about the good, the bad, and the ugly of studying abroad. In this compelling mix of articles, explore the captivating but multilayered nature of masculinity and the best (and worst) of female Anime characters.

More Than Macho: Exploring the Multifaceted Nature of Masculinity  Written By Jared Letwat

More Than Macho: Exploring the Multifaceted Nature of Masculinity 

By Jared Letwat

 

Masculinity is not a rigid blueprint but a script shaped by culture, media, and silent expectations absorbed from an early age. Strength, dominance, and control have long been the standard, but masculinity is not one-size-fits-all. Through fashion, fitness, and self-expression, this article unpacks who defines masculinity, who enforces it, and what it means to take ownership of it on your own terms. 

Popular Anime: The Depth of Female Characters  Written By Simone Bollinger

Popular Anime: The Depth of Female Characters 

By Simone Bollinger

 

Looking for an anime with well-written female characters? You aren’t the only one. Here’s an honest guide to the best – and worst – written female characters, from a non-male point of view.

Dancing Through the Decades Written By Audrey Kingree

Dancing Through the Decades

 

By Audrey Kingree

 

From the upbeat Charleston and flapper fringe of the Roaring ‘20s to the rhythmic disco moves and bell-bottom flair of the 1970s, you’re invited to come celebrate decades of iconic dance moves and fashion. 

The Happiest Hour with Kadence Written By Kadence McCalla

The Happiest Hour with Kadence

 

By Kadence McCalla

 

Come along with Kadence to discover the best happy hour deals in Philadelphia! Whether you're looking for great service, half-priced appetizers, or the best ambiance, Kadence has you covered with an honest opinion.

Study Abroad Confessional: Unfiltered Tales and Wisdom Written By Delaney Gruver

Study Abroad Confessional: Unfiltered Tales and Wisdom

By Delaney Gruver

 

Studying abroad was my dream, but no one warned me of the chaos. I surveyed other students to come up with a series of unfiltered yet meaningful advice and stories.

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